Heading Off to Work

Be Interesting

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Perhaps the most important thing that you consider as you write is actually not that you write often and have much to offer, but that your writing is interesting. If your writing is dull and boring, then nobody—including your mother will want to read it.

 

So first you must find your niche. Recognize who your audience is, and what their preferences and interests are.

Next establish a sense of purpose. Know what you are going to write about and why you are going to write it. Don’t waste time wandering around aimlessly in cyberspace. Find your passion. Write down your goals and your plans. Tell others about these plans. Find people to hold you accountable.

In the case of my blog, I am writing primarily for myself and other people like me who may be wanting to transition from old habits and ways of doing things, to new and more “politically correct” practices—such as minimalism, living a “green” lifestyle, switching to environmentally-friendly and cruelty-free products in all aspects of our daily lives, …

 

KEYWORDS…One of the most important things to remember as you write is the use of “keywords.” Keywords are words used by search engines to rank websites that are the most relevant and useful to what a user may be looking for. Keywords enable your search engine to find what you’re looking for accurately and quickly.

It is important that you learn to use keywords to your advantage. Here are a few tips…

Keywords are normally categorized into three groups…

  • Head Keywords…These are usually single words that have insane amounts of search volume, and articles based on these keywords face intense competition for ranking high on the list of articles found when searching about a particular topic.
  • Body Keywords…These are 2-3 word phrases that large amounts of search volume, and articles based on these keywords face less competition for ranking high on the list of articles found when searching about a particular topic.
  • Long Tail Keywords…These are long word phrases, containing at least four words, that are usually very specific. Each individual word does not get much search volume…but the specific groups of words found in these keyword phrases make up the majority of searches online.

So at this point, creating a list of keywords to focus on as you establish your  editorial calendar and write future content. Google, Yoast, and their competitors all have databases where you can research your keywords as far as estimated conversions, historical statistics, predicted clicks, search volume data, and traffic forecasts.

And then once you have your list of potential keywords, how do you use them to your best advantage.

Choosing Keywords…Average somewhere between 5 and 20 keywords per post.

Title…Start your article title with your keyword as often as possible.

Introduction…Place keywords early in the article.

  Body of the Article..

  • Place keywords early in the article.
  • Include each unique keyword in a subheading, bold or italicized sections, or bullet points.
  • Mention your keyword, and possibly related terms, as many times as possible.

Conclusion…Use your keyword at least once in your conclusion.

Other Tips as Far as Writing Posts

  • Create a useful, information-rich site.
  • Focus primarily on “Body Keywords.”
  • Make pages primarily for users, not for search engines.
  • Publish fresh, keyword-rich content regularly.
  • Write pages that clearly and accurately describe your content.

Other Tips as Far as Publishing Posts

  • Build an internal linking structure.
  • Create “landing pages” for specific keywords.
  • Don’t put the text that you want indexed inside images.
  • Ensure a clean, keyword rich URL structure is in place
  • Have at least one static text link for every page.
  • Make a site with a clear hierarchy and text links.
  • Make sure content is not buried inside rich media.
  • Make sure that rich media doesn’t hide links from crawlers.
  • Make sure that your <title> elements and ALT attributes are descriptive and accurate.
  • Use keywords to create descriptive, human-friendly URLs.

 

 

 

 

 

 

 

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Heading Off to Work, Sweet, Sweet Sunday

Be Aggressive

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First of all, you must be aggressive…and here are a few tips how to be more aggressive regardless of your pursuit…

1.“Do IT first.” Do that one thing that you find yourself dreading to do the most first. Get it over and done with. The earlier you get it done, the less the rest of your day can interfere.

2.  Learning through experience is better than learning by watching other people do whatever it is that you yourself may want to start doing…as far as a struggling writer, that meant reading other people’s blogs and following their social media. You are your own unique person, and write what make you yourself happy. Care less about what other people who are going to see you as you start this new habit are going to think, and more about your own level and feelings.

3.  You can spend way too much time analyzing everything, thinking about getting started online, reading every article and book in sight, and never getting anything done…we could do this with anything—from cooking to running to decorating our house…but with all the available resources out there, you will probably still be trying to figure out where to start twenty years down the road.

4.  Even though you don’t have the perfect plan and are not sure exactly how it’s going to work out, the best way to learn is by doing.

As far as being an “aggressive” writer, the foremost important thing is that you simply write something…

Don’t worry about spelling, grammar, or writing in complete sentences…

The important thing at this point is not how you write…but simply that you actually do write something….

Here are a few ideas to get you started…

1.Say It…As a writer you should try to write an article that “involves” the reader by…entertaining and making your readers laugh…inspiring your readers… offering advice based on your own past experience and expertise…teaching your readers how to do something or make something.

A few good prompts to now start actually writing include….

  • Few people know that…
  • Few people realize that..
  • I believe that….
  • In response to…
  • In summary…
  • It has been my experience that…
  • Let me tell you a story about…
  • This is important because…

Next decide if you can add any of the following…

  • Charts…(this shows that)…
  • Definitions…(this means that)…
  • Examples…(examples of this include)…
  • Functions…(this does what)…
  • Lists…(including the following)…
  • Parts…(this consists of)…
  • Steps…(this involves)…

Title It...Choosing a title early in the writing process will help keep you focused on both your topic and your purpose. Create a title that identifies what your post is about…

Introduce It....The first paragraph should serve as a brief and simple introduction—what topic you’ll be covering, why it’s important, how the article will help to solve a problem or to answer a question.

Finish It…End with a call to action. Offer encouragement or tips on how to reach whatever goal or challenge you have set forth.

Now that you have written your “something”—whatever it may be—simply walk away…take time for what you have written to resonate in your head for a while…

Decide if what you have written is worth keeping and editing. Trash it if you need to…it’s your piece of work…

Just keep writing!!!