Perhaps the most important thing that you consider as you write is actually not that you write often and have much to offer, but that your writing is interesting. If your writing is dull and boring, then nobody—including your mother will want to read it.
So first you must find your niche. Recognize who your audience is, and what their preferences and interests are.
Next establish a sense of purpose. Know what you are going to write about and why you are going to write it. Don’t waste time wandering around aimlessly in cyberspace. Find your passion. Write down your goals and your plans. Tell others about these plans. Find people to hold you accountable.
In the case of my blog, I am writing primarily for myself and other people like me who may be wanting to transition from old habits and ways of doing things, to new and more “politically correct” practices—such as minimalism, living a “green” lifestyle, switching to environmentally-friendly and cruelty-free products in all aspects of our daily lives, …
KEYWORDS…One of the most important things to remember as you write is the use of “keywords.” Keywords are words used by search engines to rank websites that are the most relevant and useful to what a user may be looking for. Keywords enable your search engine to find what you’re looking for accurately and quickly.
It is important that you learn to use keywords to your advantage. Here are a few tips…
Keywords are normally categorized into three groups…
- Head Keywords…These are usually single words that have insane amounts of search volume, and articles based on these keywords face intense competition for ranking high on the list of articles found when searching about a particular topic.
- Body Keywords…These are 2-3 word phrases that large amounts of search volume, and articles based on these keywords face less competition for ranking high on the list of articles found when searching about a particular topic.
- Long Tail Keywords…These are long word phrases, containing at least four words, that are usually very specific. Each individual word does not get much search volume…but the specific groups of words found in these keyword phrases make up the majority of searches online.
So at this point, creating a list of keywords to focus on as you establish your editorial calendar and write future content. Google, Yoast, and their competitors all have databases where you can research your keywords as far as estimated conversions, historical statistics, predicted clicks, search volume data, and traffic forecasts.
And then once you have your list of potential keywords, how do you use them to your best advantage.
Choosing Keywords…Average somewhere between 5 and 20 keywords per post.
Title…Start your article title with your keyword as often as possible.
Introduction…Place keywords early in the article.
Body of the Article..
- Place keywords early in the article.
- Include each unique keyword in a subheading, bold or italicized sections, or bullet points.
- Mention your keyword, and possibly related terms, as many times as possible.
Conclusion…Use your keyword at least once in your conclusion.
Other Tips as Far as Writing Posts
- Create a useful, information-rich site.
- Focus primarily on “Body Keywords.”
- Make pages primarily for users, not for search engines.
- Publish fresh, keyword-rich content regularly.
- Write pages that clearly and accurately describe your content.
Other Tips as Far as Publishing Posts
- Build an internal linking structure.
- Create “landing pages” for specific keywords.
- Don’t put the text that you want indexed inside images.
- Ensure a clean, keyword rich URL structure is in place
- Have at least one static text link for every page.
- Make a site with a clear hierarchy and text links.
- Make sure content is not buried inside rich media.
- Make sure that rich media doesn’t hide links from crawlers.
- Make sure that your <title> elements and ALT attributes are descriptive and accurate.
- Use keywords to create descriptive, human-friendly URLs.