Today there are thousands of “cruelty-free” brands available, but terms like “cruelty-free” and “not tested on animals” are not actually regulated. So any product can claim to be “cruelty-free, ” even though it actually is tested on animals.

How can you as a consumer know which brands are actually cruelty-free and which brands simply claim to be?

Here are some tips…

1.  Always be mindful of the source you are getting your information from. Do not depend on cosmetic brand websites to check that brand’s cruelty-free status. You’ll be amazed when you realize how much information cosmetic companies simply leave out on their websites.

2.  Try to always check a third-party source such as PETA’s Caring Consumer cruelty-free list, Leaping Bunny’s list of certified brands, and Cruelty Free Kitty’s lists.

3.  “When required by law”…If a brand states that it “does not test on animals except when required by law” this means that if the cosmetic brand is currently selling products in a market or entering a market that requires animal testing by law, such as mainland China, this brand will comply with the regulations of that market. 

4. Mainland China... Animal testing is required in China by law for foreign  cosmetics companies, so if a particular brand is sold in mainland China, it’s not cruelty-free. 

5.  Look for the bunny. Many brands use the image of a bunny on their product packaging to indicate that their products are cruelty-free, but know that there are only three bunnies that you can actually trust. Any other bunny logo is not “bona fide.” 

  • Choose Cruelty-Free Rabbit
  • Leaping Bunny Logo…sponsored by Cruelty-Free International and the Coalition for Consumer Information on Cosmetics (CCIC), a worldwide organization working against animal testing. 
  • PETA Caring Consumer Bunny