As part of my resolution to have a simpler and healthier lifestyle this year, I have been reading up on natural and organic beauty brands. Criteria for brands that I am recording here are that the company uses only pure, earth friendly ingredients …never tests their cosmetics on animals…and has ethics that I endorse…(The following list is still a work in progress that will be updated in the next few days)…

1. 100% Pure

  • Best for…shampoo and conditioner
  • Founded…Napa Valley, California in 2005
  • Ingredients…website features an article about the Ingredient of the Month…this month’s highlighted ingredient is bamboo…company uses only high performing antioxidants, naturally occurring vitamins, and essential oils found in such plant based ingredients as yerba mate, blueberries, and pomegranate
  • Mission Statement…Beauty, as pure as it is powerful. Truly, health food for your skin.
  • Philanthropy…all products are completely, 100% free of artificial colors, artificial fragrances, synthetic chemical preservatives and all other toxins.
  • Price Range…$25ish for shampoo and conditioner each

2.  Afterglow Cosmetics

  • Best for…concealer and blush
  • Founded…2004
  • Ingredients…pure organic and natural ingredients such as grape seed extract, aloe Vera, beeswax, grapefruit extract, lavender flower oil, apricot kernel, jojoba seed, rose petal extract, rosemary extract, pomegranate seed extract, tamarind extract, and arnica extract
  • Mission Statement…to bridge the gap between natural and high-fashion cosmetics and bring you a truly natural blend of bio-active mineral make-up with the fabulous, organic infused, highly pigmented color palette you crave
  • Price Range…$28 for concealor…$26 for blush

3.  Alima Pure

  • Best for…eyeshadows, blushes, tinted lip tints, pressed foundation
  • Founded by…Makeup artist Kate O’Brien created this 100 percent pure mineral pigment makeup line because she was reluctant to let her teenage daughter start wearing makeup because of her concerns with many of the ingredients.
  • Ingredients…Our products are free of parabens, sulfates, synthetic dyes, phthalates, dimethicone, petroleum, talc, bismuth oxychloride, and nanoparticles. They’re absolutely never tested on animals.
  • Mission Statement…Minimal ingredients for maximum impact
  • Philanthropy…soy-based Inks on recycled paper for packaging… refillable compacts…never use synthetic dyes or tests on animals
  • Price Range…$26 for eyeshadow…$24 for blush…$14 for lip tints…$34 for pressed foundation

4. Antonym Cosmetics

  • Best for…mascara
  • Founded…founded in 2010 by local Miami makeup artist Valerie (Val) Giraud who sought to create a line of makeup and makeup brushes that were cruelty free and gentle on the skin
  • Ingredients…our brand new organic mascara is based on emollient, nourishing and moisturizing ingredients such as shea butter, vitamin E, beeswax and carnauba
  • Mission Statement….We’re big on eliminating chemicals, but refuse to compromise performance. Your skin deserves natural ingredients, it just shouldn’t be at the expense of achieving the look you love. Until now choosing natural makeup meant tolerating poor performance. Gentle ingredients equaled weak pigmentation and color payoff. There was a gap between the function and the formulation. We created Antonym to bridge that gap; a makeup line that offers professional level performance without compromising the integrity of the ingredients.
  • Philanthropy…We’re eco-friendly and so are our products. By definition, this means that our products don’t harm the environment. So we chose to use bamboo, a natural and sustainable material for our compacts and brush handles. We also use FSC certified paper for our outer packaging and marketing material. FSC certification ensures that products come from responsibly managed forests that provide environmental, social and economic benefits.
  • Price Range…$26 for mascara

5. Axiology

  • Best for…lipstick
  • Founded…Ericka’s holistic and vegan lifestyle emerged in her early twenties, when she became dedicated to creating raw vegan smoothies and natural beauty recipes. Once she realized that natural compounds were rarely used in her favorite beauty product—lipstick—she decided to get in her kitchen and give it a go. The result became a labor of love and passion-project, Axiology.
  • Ingredients…vegan ingredients such as avocado, castor seeds, orange, elderberry, coconut, candelilla wax, grapes! and vitamin e oil
  • Mission Statement…100% Kindness, Truth, & Beauty.
  • Philanthropy…committed to supporting organizations that heal the planet and save our wild animals…donate a percentage of annual profits to partners like Orangutan Foundation International, PeTA, and other humane societies.
  • Price Range…$28 for lipstick

6.  Beauty By Earth

  • Best For…bath bombs and tanning oil
  • Founded…2014
  • Ingredients…beeswax, witch hazel, aloe vera, coconut oil, argan oil, algae extract, calendula, chamomile, glycerin, jojoba oil, lavender
  • Mission Statement…providing premium organic and all natural skin care products of the highest quality, without the premium price.
  • Philanthropy..recyclable packaging, cruelty-free…no additives, no harsh chemicals, no junk – ever
  • Price Range…$32 for a six-pack of bath bombs, $25 for self tanner oil

7.  Beautycounter

  • Best for…tinted moisturizer…mascara…lipgloss
  • Founded…by a wife and mom after she learned that when it comes to the personal care industry, companies are allowed to use harmful ingredients and make their own judgments about safety.
  • Ingredients…Ingredient Glossary
  • Mission Statement…to get safer products into the hands of everyone.
  • Philanthropy…
  • Education and safety are at the core of our brand. It’s why
  • Beautycounter has partnered with such trusted non-profits as Environmental Working Group (EWG), The Breast Cancer Fund (BCF), and Healthy Child Healthy World.
  • Price Range…$45 for tinted moisturizer…$29 for mascara…$30 for lipgloss

8.  Biba Lips

  • Best for…Lip Creme
  • Ingredients…rosemary, rose hip oil, jojoba, grape seed oil, Kokomo butter, green tea extract
  • Mission Statement…Natural x Healthy x Ethical
  • Philanthropy…100% natural flavors. Hand-crafted from food-grade ingredients. Non toxic. Free of parabens, phthalates, silicon, dyes, and synthetic waxes. Not tested on animals. Made in the United States. Eco-friendly metal compact.
  • Price Range…$38 for Lip Creme

 8. Celtic Complexion: Specifically formulated for fair complexions, this brand specialises in tinted foundations rich in natural SPFs. They match all fair skin tones perfectly and give you a nice little glow, too.


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