Creating and maintaining a blog originally seems so simple—set up your account with a host platform such as WordPress, choose an overall theme, prepare some posts, and publish.

But creating a successful blog that draws readers and keeps them requires learning we skills and improving the skills that you already have.

1. Ability to Conduct Research…Blogging requires learning how to search for information, verify facts, make meaningful notes, and collate information. You need to develop the ability to efficiently find relevant information not only from online search engines. but also from books, magazines, libraries, and actual interviews with experts in your given field.

2. Analytics…Blogging requires learning to set goals for your blog as far as page views and followers, track these statistics, and come up with new strategies for improving these statistics.

3.  Audio and Video Skills…Blogging requires learning audio and video skills—the use of sound equipment, microphones, lights, and cameras—for filming videos, conducting interviews, and podcasting.

4.  CSS and HTML Skillslll Blogging requires learning some basic HTML coding such as image interlinking, adding alt tags, coding feature boxes and tables, and adding videos. Knowing at least some HTML as a well as the basic principles of cascading style sheets (CSS) will allow you to create a unique theme that will fit in with your branding strategy.

5.  Editing…Blogging requires learning to distinguish between good writing and bad writing, to make corrections in vocabulary and spelling and usage, and to realize that sometimes the entire post draft needs to be deleted and started over from scratch.

6.  Graphic Designing…Blogging requires learning enough graphic design—programs such as Photoshop and/or other image editing programs—to create and edit images to fit their needs…and to insert relevant images in blog posts. This makes your post look more interesting and beautiful and provides graphic visual information. 

7.  Networking…Blogging also requires learning networking skills. Developing friendships with other bloggers will boost your blog traffic quickly, boost your blogging skills, build strong connections with others in your field, and help you find more audience for your content.

7.  Online Marketing…Blogging requires learning online marketing skills such as branding, copy, sponsorships, affiliate sales and more.

8.  People Skills…Blogging requires learning better people skills. Blogging requires that you interact with readers on a daily basis and that you recognize your readers’ preferences and interests. Engage with readers on a daily basis so that you may easily create posts that they consider relevant. Maintain a consistent and active stage presence.

9.  Reading Skills…Blogging requires learning to read insightfully enough to increase your understanding of a subject and gain insight and viewpoints

10.  Search Engine Optimization (SEO)…Blogging requires learning basic Search Engine Optimization (SEO) in order to make your blog friendly with search engines and gain traffic.

11.  Self-Discipline…Blogging requires learning self-discipline. You must….

  • be able to meet deadlines.
  • be willing to invest a lot of time and patience
  • consider blogging a full-time job
  •  maintain a consistent and good rate of writing posts
  • .not become lazy or complacent
  • not simply get frustrated and lose hope
  • not waste your time online instead of getting things done. 
  • stick to a time-table and write and publish posts accordingly

12.   Writing…Blogging requires learning how to write engaging, helpful and unique content.

 As a writer, your posts should have a conversational and friendly writing style that everyone can understand and connect to. 

As a writer, you also must be able to share information without getting academic. Keep your posts easy to read and fun.
 
  

Obstacles 

There are many obstacles that people, even successful bloggers, have to overcome.

These obstacles could hinder us from achieving my goals or even keep us from even trying to succeed with building our own successful blogs around our passions. 

    We must allow these obstacles to only slow our progress and make us try harder…they don’t have to mean failure. 

    Some of the obstacles that bloggers must overcome are…

    1.  Failure to Make Money…Blogging is a longterm game. At first you may have to be content…then you will start blogging for page views…then you will start blogging for followers…and hopefully one day you too will be blogging for money. Be content with the stage of blogging that you are in…if your niche is truly your niche…and your content is truly your passion…be persistent…

    2.  Inability to Define Your Niche…The most common problem that people have when trying to start up a new website or blog is finding the right niche.

    The best advice is to simply write about what you know, even as simple as that might sound. this will allow those people who need your expertise, product or service to actually find your blog or website in the first place.
    Even if your “area of expertise” seems like common sense to you, it might be very insightful to others.Don’t assume that just because you know something must mean that everybody else must know it also.
    Break your initial thought about what your niche might be into the “least common denominator,”.the smallest subset that you can think of This will hopefully allow you to become the key expert authority and source of information for your niche.

    3.  Information Overload...Learning through experience is better than learning by reading other people’s blogs and emails or following their social media. You could sit around “learning” about blogging forever. Take the dare. Write your own content and simply hit “Publish.”

    4.  Lack of Blog Post Ideas…Lack of content is a major concern in thinking about your new blog or website. you must have valuable content for your readers. The best advice that I can give you is to break down big topics into the tiniest steps and explanations possible.

    5.  Lack of Computer Skills…Starting a website or blog does require basic computer skills obviously, but does not necessarily require HTMLprogramming language, and/or coding.

    6.  Lack of Money...Some people argue that setting up a website or starting a blog simply costs too much and does not guarantee results…but the basic costs of building a bare-bones website or blog are a domain name and web hosting…less than $200 per year.

    7.  Lack of Purpose...Many bloggers start a blog without deciding what they are going to write about and why they are going to write it. Don’t waste time wandering around aimlessly in cyberspace. Find your passion. Write down your goals and your plans. Tell others about these plans. Find people to hold you accountable. 

    8.  Lack of Time...It obviously does take time to build a successful blog, but probably a lot less than you think. Life as a mother of three whose husband has been deployed five times has required me to learn time management skills through the years. The best advice that I can offer is…

    • Choose how you spend your time.
    • Clear away physical and mental clutter.
    • Delegate what needs to be delegated.
    • Learn to prioritize your tasks
    • Learn to say NO. Don’t waste your precious time doing something you don’t want to do just so you don’t hurt some ones feelings.
    • Learn what works for you and how long it takes you to complete a task.
    • Make and follow a daily to-do list. 
    • Plan to work on your blog regularly and persistently.
    • Schedule time into blocks and set a timer. 
    • Understand how to break huge task down into smaller pieces.

    9.  Lack of Traffic...Many bloggers give up too early because they think the traffic is just going to come to them. Content is great, but it’s not going to bring a flood of traffic to your site like many people think. With so many other sites and blogs in the world today, you not only need to have great content, you also need to…

    • comment on popular blogs
    • create dedicated profiles and fan pages for your blog or brand 
    • guest post on other sites
    • make videos and post them on video sites such as Youtube.com.
    • participate in forums and social media 
    • share your content on every social media channel you have
    • share your content with friends, family, and followers.
    • spend four hours promoting content per hour actually spent creating quality content,
    • write articles and post them on free article websites

    10.  Procrastination…You can spend way too much time analyzing everything, thinking about getting started online, reading every article and book in sight, and never getting anything done…but with all the available resources out there, you will probably still be trying to figure out where to start.Even though you don’t have the perfect plan and are not sure exactly how it’s going to work out, the best way to learn is by doing.

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