The following six-step process has become my standard for learning and researching any particular topic…
- What are the most popular items related to this topic?…
- What the main companies are that make these products?
- What are the best-selling books about this topic?
- Who are the most prominent authors writing about this topic?
- What can I learn from the table of contents and any other pages that I am able to “look inside”?
2. Next look at the list of the most prominent authors from Amazon.
- Which of these authors also have their own websites
- Do any of these authors give book recommendations about your topic on their websites?
- Can you find these books on Kobo or some similar app?
- Do any particular books about your topic honestly seem worth reading or are most of the books a total waste of time?
- Which magazines from a comprehensive list are most likely to have published an article about this topic lately?
- Have any of them actually written about this topic lately?…Find the search engine for the particular magazine’s website ASAP… (ignore everything else)…
- Who were the manufacturers of the products you initially found on Amazon?
- Which of these manufacturers have decent websites?
- Which of these manufacturer websites have articles regarding my topic worth bookmarking?…(not just the products themselves…I can analyze that better on Amazon)…
- Which of these manufacturers have blogs that might be worth following?
5. Now look at trends by using tools such as Google Trends, News Me, NowRelevant, OneRiot for the Social Web, Repinly, Trending Topics on Wikipedia, Trends Buzz, Trendsmap, Trendpedia, What The Trend, and Viral Video Chart.